We Believe
Brands Are Humans
Purpose is bigger than Proposition
Purpose brings more Profit
Create Believers, Not Consumers
Solve Needs, don't just sell products
We Believe
Brands Are Humans
Purpose is bigger than Proposition
Purpose brings more Profit
Create Believers, Not Consumers
Solve Needs, don't just sell products
Brand Gene is Brand Management and Communications consultancy helping MNCs, SMEs and Start-Ups define and manage their brands goodwill in the minds of their customers.
We work like extended marketing team for marketers and entrepreneurs with the entire lifecycle of the brand, right from launching new brands, managing the brand over time or even re-launching the brand to address changing marketing strategy of the company.
Brand Gene helps companies and marketers develop a ‘Brand Purpose’ driven narrative and then act in alignment.
The result is your strategy is sharper, communication costs are reduced and you live your brand. For the consumer your brand becomes something they joyfully participate in.
We help CXOs and Brand Owners with
Business and Brand Alignment
Brand
Development
Brand Marketing
Strategy
Brand Communication & Advertising Strategy
Digital Marketing
Playbook
Digital Content
Strategy
Innovation
Consulting
Employer Branding
Strategy
At Brand Gene our purpose is to help brands connect with its customers in a meaningful and mutually profitable way.
We believe companies should work around a role in people’s life’s, not chasing their money. Through PURPOSING, the language of iconic leadership we help brands, be it organizations or products, become meaningful in the categories they operate in.
Services By
Brand Gene
Using Brand Gene’s toolkit, we help create bespoke
strategic brand solutions for brand owners and custodians
by becoming partners in all aspects of brand growth.
You can engage with us in many ways:
(4-6 months)
(1-3 months)
(1 week)
(4-6 months)
Category Landscaping
Product Landscaping
Segmentation and Opportunity assessment
Defining Brand Purpose
Brand strategy, Brand positioning
Brand Architecture
Brand narrative & personality
Brand Guidelines
Go-to-Market Plan (GTM)
Integrated Brand campaign development & management
(1-3 months)
Brand Activity Planning and activity calendar development
Building brand innovation pipeline
Brand architecture development
Brand content strategy development
Identifying customer journey and touchpoint
Brand campaign development & management
Consumer experience designing
IP Strategy
Brand Purpose Activation
(1 week)
Brand name generation (Nomenclature)
Brand Strategy validation
Brand campaign idea generation
Brand Management Workshop for Sme
Brand Purpose Governance
Brand Marketing Advisory
Managing Internal Marketing Teams
Setting up Internal Brand Teams
Customer Insight Articulation
Creative Brief / Idea Validation
Creative Agency Pitch Management
Creative Agency Briefing
Creative Agency Work Validation
MNCs, SMEs to Start-ups, We have partnered marketers to create measurable results.
100+ Brands. 20+ Categories.
Relaunching
30 year old brand
In Middle East
Project scope:
Relaunch a 30 year old brand with new positioning and communication.
Created new brand positioning with Brand Purpose at the core. Created brief for packaging, digital marketing and ATL communication. Oversaw the production and release of the brand marketing campaign.
Result:
The campaign resonated with the consumer with more than 6M views of the Ad film on YT alone with 41% view through rate.
There was engagement rate of 9.9%, which was 2% above benchmarks.
The brand did exponentially well in the brand track scores across Unaided Awareness and Consideration.
MNCs Entry in
Baby Care Products
Project scope:
Activating Brand Purpose of the new brand.
Created a detailed brand engagement strategy and roadmap by creating and testing concepts with customers and aligning the strategy to Unilever global Dove marketing team.
The strategy included a new App which will enable the brand to talk to the women in their last trimester and help her engage with the brand beyond the product.
The brand engagement strategy also helps the key influencers like gynaecologist and paediatricians to talk to the new mother and help her coupe better with the new stage of her life – winning their approval, in a difficult category.
Repositioning a
National Edible Oil
Brand
Project scope:
Brand Positioning and integrated marketing such that the brand can attract a cost premium over current price.
Coined the Brand Purpose for the brand on the back of extensive research of consumer needs and aspirations. With understanding of macro and micro conditions around the consumer, I picked up the most relevant insights and created the brand positioning. Then creating a full 360 degree campaign to communicate with the target audience.
Result:
The brand did exponentially well in the brand track scores across Unaided Awareness and Consideration.
– 3% increase in market share in key markets.
– 5% premium could be charged in less than 6 months in a price sensitive category
– 43% increase in brand usage
– 50% increase in unaided awareness
The Knowledge
Center